Marlboro is an American brand of cigarettes, currently owned and manufactured by Philip Morris USA (a branch of Altria) within the United States and by Philip Morris International (now separate from Altria) outside the United States. Richmond, Virginia, is the location of the largest Marlboro cigarette manufacturing plant. Marlboro has been the best-selling cigarette brand in the world since 1972. As of 2017, Marlboro had a 40% market share in the United States, more than the next seven brands combined.
Philip Morris International organized Marlboro products into three divisions—Flavor line, original red full flavor cigarettes, Gold line, are former lights, and Fresh line comprises flavored cigarettes. In the United Kingdom, the company sells Marlboro Red, Gold, Touch, and Silver King Size. In May 2020, all brands of menthol cigarettes, including Marlboro Menthol and Marlboro Ice Blast Capsule cigarettes, were banned in the European Union.